Segmentation Archives - Oxford Marketing
196
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Segmentation

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]  Again, working with our airline client's client looking at their customer experience, undertaking a theoretical segmentation workshop that will assist to identify data variables to prioritise for a unsupervised clustering exercise (part of a segmentation & merchandising programme)...